Recently, we reminded you that the #1 rule of websites is that content is king. We will now take it 1 step further and share the secret of our most successful clients (the ones who get tons of Internet leads).

This is a secret so big that most web/marketing experts will almost certainly not mention it in casual conversation.

Ready?

Wait for it…

The agents who get the most good Internet leads are the ones who work the hardest to post good content about their cities and neighborhoods.

Yep. The secret is there is no secret — it’s just a bunch of hard work.

We’ve been in the IDX business for almost 7 years, and we’ve seen countless approaches to getting Internet leads. We are obviously in a very different climate today than in 2005. There are fewer agents, but competition is stiffer to capture willing & able buyers. But the principle remains the same — those who work the hardest to post good content frequently will (usually) be the ones to get the leads.

If a web or marketing consultant tells you that simply by spending $X, you will be vaulted to the top of Google forever, be very, very skeptical. Our clients who get the most leads do all their own SEO work by posting good content frequently — in a variety of places.

Don’t be intimidated. If you’re one of our IDX clients, remember, we want you to be successful. Feel free to message or tweet us anytime for advice. We are happy to point you in the right direction!