We always like to share good ideas, and this article is full of them!  It includes 10 “no-nonsense” ways you can improve your search engine rankings.  It’s full of good info, but 1 paragraph stood out:

With Google recently making moves to punish “over-optimized” sites, you have to recognize that fact that a site built just to rank runs the risk of being penalized and losing all of its traffic.

Many tech consultants will focus purely on “tricks” to get you ranked for the short term, when the reality is that the path to long-term success is GOOD, ORIGINAL CONTENT that readers find useful.

Search engine optimization is a lot like weight loss.  Yes, there are crash-diets that can take weight off.  But study after study has shown that the only way to take weight off & keep it off is permanent lifestyle change.  But most weight loss companies aren’t going to tell you “eat a little less, move around a little more.” It’s the same concept.

So, get blogging!